Spring water with origins from the DMZ (demilitarized zone separating the two sides of Korea) is being sold in South Korea. Though the surrounding area around the DMZ is heavily fortified and dangerous, it is also recognized as a pristine environment free from pollution and human activities. Hence the DMZ water may be appealing. But the name of "DMZ" should not be linked with some novelty or odd fixture. It is something that concerned Koreans are trying to get rid of, in their yearnings for reunification and permanent peace settlement in the peninsula.