
Moreover, Samsung, Coca-Cola, and Lenovo (a Chinese IT company), three of the main companies sponsoring the Beijing Olympics, will be allowed to advertise their products by cars when the Olympic Torch Relay passes through Pyongyang on April 28. North Koreans will get some taste of Western-style marketing from a South Korean, an American, and a Chinese firm. Too bad the Japanese firms are not joining the bandwagon.
Barring any disintegration of the six-nation nuclear disarmament and security agreement, the 2008 Beijing Olympics, with both sides of Korea participating and cheered by a joint cheering squad and a large population of ethnic Korean in China, will provide a golden opportunity to showcase Korean reconciliation as well as reconciliation and common prosperity in East Asia.
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